Building Profitable Brands Through Experience & Discipline
Serving as a Fractional President and Senior Operating Partner to founder-led and privately held consumer brands, partnering directly with CEOs and owners to drive growth, improve operating discipline, and translate strategy into execution. Work spans omni-channel retail, pure-play e-commerce, and hybrid wholesale models, with hands-on involvement across financial evaluation, team and talent assessment, go-to-market strategy, brand and digital marketing, and implementation during periods of transition or acceleration.
Advisory
Who:
Founder-led consumer brands at $10M to $150M
CEOs navigating growth, transition, or preparation for sale
Leaders who feel the business has outgrown its operating discipline
Investors who want clarity on execution risk without adding bureaucracy
Why:
Growth creates complexity faster than structure catches up.
Most founders do not need more ideas. They need sharper prioritization, clearer accountability, and an operating rhythm that holds under pressure.
You need a strategic sounding board and execution partner. Not a board member observing from altitude. Not a consultant handing over slides. A steady, experienced operator who sees risk early and translates strategy into performance.
What:
Weekly CEO working sessions focused on priorities, tradeoffs, and sequencing
P&L and cash flow review with unit economics clarity
Enterprise goal setting and KPI alignment
Leadership team structure and role clarity
Installation of operating cadence and performance reviews
Board or Investor presentation support
Results:
Shifted a legacy brand with no cohesive corporate operating strategy to a cohesive and structured executive team, resulting in smarter decisions and higher margin results.
Spent 18 months preparing a brand for sale, demonstrating it’s full potential value, and showing proof of concept, resulting in 50% higher valuation than where we started.
Built an operating discipline that allowed a $25M startup to scale in both revenue (8x) and profitability (+10 points) without losing it’s essential entrepreneurial spark.
Fractional
Who:
Brands that need senior leadership but are not ready for a full-time hire
Private equity portfolio companies in transition
Founder-led businesses with leadership gaps
Why:
Need for stabilization and acceleration.
You need a President, COO, or Chief Brand & Commerce Officer equivalent, with P&L accountability and decision authority.
What:
Executive team leadership
Direct P&L ownership
Operating committee facilitation, operating cadence creation and installation
Margin and inventory discipline installation
Marketing and merchandising integration
Results:
Complete organizational evaluation and redesign to better facilitate profitable business growth
Substantial margin increases (up to 30 points) in a turnaround environment.
Creation of “mini P&Ls” and other financial tools trained and distributed to enable teams to make smarter, faster choices and feel business ownership, increased margins by up to 25 points.
Facilitated the implementation of EOS to ensure maintained focus at the executive level on strategic imperatives.
Longer-Term Executive:
Who:
Brands preparing for sale in 12 to 36 months
Companies modernizing legacy operating models
Businesses scaling from founder-led to professionally managed
Why:
Preparing a brand for its next chapter requires leadership depth, operating discipline, and commercial clarity. It is not a rebrand. It is structural work.
You need a partner to align people, systems, and financial performance with founder / investor vision ahead of transaction or scale.
What:
Enterprise strategic plan
Leadership bench strengthening
Margin and markdown strategy overhaul
Investor narrative and pitch deck refinement
Structured debriefs and accountability systems
Results:
Positioned heritage brand for multiple acquisition offers
Built scalable operating rhythms supporting rapid expansion
Projects Include:
Brand Strategy Audit, Leadership Assessment, Organizational Design, GTM Plan, P&L Design, Unit Economics Planning, and more!