The "Marketing Pinball Machine" is the framework I've developed to describe the new customer journey reality.

As a growth leader across categories - leading teams through both wholesale and DTC transformations, scaling a kitchen appliance start-up, repositioning a legacy apparel brand for omnichannel success, - I have lived the shift away from funnels to flywheels, loops, spiderwebs, and pinball-like journeys.

This isn't about abandoning measurement or discipline. It's about changing the game we think we're playing. In pinball, your job is not to control the ball. Your job is to keep it in play.

-Jenny