JLC Strategic Advisory

Building Profitable Brands Through Experience & Discipline

I am a Fractional President & Senior Operating Partner to founder-led, PE-backed, and growth-stage consumer brands.

I love retail, and I love helping amazing brands reach their full potential.  If there’s one thing I can say to sum up my approach to growing a business, it would be “hope is not a strategy”. If you have ambition and need a plan to realize it, we can help.  Ideal for brands entering the US, navigating turnaround or repositioning, preparing for sale, and/or professionalizing operations.